A Much Needed Update

Back at last
So with this third year demo client brief about illegal download awareness, i have chosen to take on a roll that produces a campaign to prompt a digital society to think about what effects the subject has on the gaming industry. My first breakthrough idea was to have a first person shooter style advert where the view can only see a hand and gun (as seen in my games such as the Halo series by Bungie, the Call Of Duty series by Infinity Ward and other such games .i.e. Doom by ID Software)
I want to have the feeling that the character is taking the viewer on a journey so i have created some images using 3Dstudio Max to explain the concept. The idea is to have a small level (because the ad is only 20 seconds long) The avatar will walk through and see signs promoting a anti illegal download vibe. The avatar will shot the signs in order of how the slogan will be phrased.
Now my idea for a ending was to have the avatar to shot the last sign and to walk in to a room as a door lifts open, then as the viewer steps through, the closing credits roll. First the screen fades to gray and a large GAME OVER enter from off screen then a bit of information about explaining the penalties that are being but inplace.
Here are some early images posted after this post.
Thank You